Case Study: QPID Health

QPID Health, a start-up formed at Massachusetts General Hospital, reduces the burden and frustration of finding relevant patient information in electronic health records. Hospitals and health systems invested billions of dollars deploying EHRs but doctors struggled to access relevant information at the point of care. Next Step Communications’ task was to position QPID as a leader in natural language processing and the go-to solution for helping physicians regain control of their workflow and make decisions faster.

Strategy:

Next Step developed a media relations campaign using company news, customer success stories and executive thought leadership to raise QPID’s visibility. The team kicked off the partnership with early funding news and secured interviews with Dow Jones VentureWire, Boston Globe, Xconomy, Healthcare Informatics and the Boston Business Journal.

In addition, the team monitored trending news for opportunities to provide credible commentary from QPID executives. This resulted in a Wall Street Journal feature about how EHRs can help flag patients at risk for Ebola.

Results:

As QPID Health continued to grow and mature in terms of branding, messaging, and product development the campaign achieved continuous coverage across tier-one business and vertical trade media.

Our focus was making that sure QPID Health was recognized as one of the most exciting and “tapped in” companies operating in the ever-evolving healthcare industry. We executed this ideal by leveraging QPID’s tremendous technology and increasing brand awareness across traditional and digital channels. It was validated by the Company’s acquisition by eviCore healthcare.