Keeping Proactive & Positive While Working From Home – Next Step Communications Edition
The novel coronavirus has reshaped daily life in ways that would have previously been unimaginable for many. One major upheaval that companies, employers, and employees are currently facing is working remotely. While work-from-home Fridays are something every...
Now Hiring: Summer Healthcare PR Intern!
Next Step Communications is a fast-growing, healthcare PR agency based in Dedham, MA. We’re looking for a bright and driven undergraduate who’s interested in learning about healthcare PR. Summary Our 12-week internship offers the unique opportunity to gain hands-on...
Why Brand Storytelling Boosts Engagement with Audiences
Humans have been communicating through stories for tens of thousands of years. Historically, stories were needed to help ancestors teach their children of dangers. Narratives have not only shaped how people learn and communicate, but enabled their survival. As a...
A Guide To Generational Marketing
There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...
What’s In Our PR Toolbox?
As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...
Small but Mighty – The importance of culture in a small office
As an agency of six, we’re proud to be a small and highly specialized team of professionals at Next Step Communications (NSC). The value of having co-workers with different skill sets, backgrounds, and experiences is that we are able to give advice, share...
Takeaways From Isabel, Our Fall Intern
Just as the snow is rolling in, Isabel is rolling out of her internship at NSC. Joining us from Wheaton College, she brought a love of all things camp, enthusiasm for visual communication, and deep interest in PR. With her own personal ties to healthcare, Isabel...
Is “Rebranding” Still a Viable Strategy in 2020?
Rebranding was first introduced as a type of ‘makeover’ for a company where new graphics, slogans, and logos conveyed a change to the consumers. This strategy is most popular for businesses looking to attract new audiences, stay relevant in the market, or outside...
Breaking Through the Noise at ASHP 2019 – Is There a ‘Magic Pill’?
Nigel Smith, CEO of Next Step Communications Will 2020 finally be the year that the spotlight shines on how the ‘pharmacy’ is helping patients thrive beyond the confines of the hospital? For years, the oft-used stat of deaths attributed to medication errors has been...
How PR Has Become Survival of the Fittest
In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need...as opposed to advertising agencies, promote companies or...
