THREE SECONDS: THE TIME IT TAKES FOR YOU TO HOOK OR LOSE THE DIGITAL CONSUMER
The idea of instant gratification is not a novel concept today. Whether it’s indulging in food delivery more often than taking the time to make a meal, or looking up the spoilers for The Bachelor instead of waiting for each episode to air. However, new research...
Next Up At Next Step: Devin Kincade
Next Step Communications (NSC) is not just an award-winning PR agency, we are a specialized team of professionals and a close-knit community. As such, we want to showcase just how wonderful each of our hard-working, committed, and tenacious team members are. In the...
In A Sea of 2021 Predictions, What Trends Should Your Business Zero In On?
Many predictions for 2021 have begun to circulate. How can you decide where to start, or what might move the needle for your business?
LiveStreaming: Why It Needs to Be In Your Digital Marketing Strategy
With LiveStreaming technology on almost all social media platforms, it’s nearly begging you to utilize it. Read why you should take advantage & tips for starting now.
Meet Maeve, NSC’s Fall (into Spring!) Intern
Every semester, NSC is pleased to welcome an undergraduate PR intern – see what our fall intern Maeve thinks of her role.
What Can Your Business Do About Disinformation and “Fake News”?
Given the centrality of social media to our everyday life, do you have a plan to fight “fake news” or disinformation about your brand online?
How to Navigate Communications in Times of Crisis
Between COVID-19, the Black Lives Matter movement, and other issues that have arisen in 2020, crisis communications has become more important than ever. In the past, there were entire agencies dedicated to crisis management. Now, with recent events, brands have had...
Is There No Honor In Crime? Breaking Down Data Theft
By Nigel Smith, Founder and CEO, Next Step Communications I’ve heard about jailhouse justice for some of the most horrific criminals who do harm to the most vulnerable. I don’t understand nor want to understand how karma is dished out. However, in the middle of this...
What’s Behind The Mask? Costco Supporting Social Distancing Efforts
By Nigel Smith, CEO and Founder of Next Step Communications A recent tweet captured my attention when the author shared ‘breaking news, COVID-19 treatment was 80% successful at reducing spread.’ I fell for it -- clicked and it was a face mask. To mask or not-to-mask...
Not Just For Teenagers: How to Decide If Your Brand Should Be on TikTok
Just a few months ago, TikTok was little known among anyone outside of Gen Z, and many adults had never even heard of it. But, during the pandemic, the social media platform has exploded in popularity. Now, everyone from actors to professional athletes to many...