Takeaways From Isabel, Our Fall Intern

Takeaways From Isabel, Our Fall Intern

Just as the snow is rolling in, Isabel is rolling out of her internship at NSC. Joining us from Wheaton College, she brought a love of all things camp, enthusiasm for visual communication, and deep interest in PR. With her own personal ties to healthcare, Isabel...

Is “Rebranding” Still a Viable Strategy in 2020?

Is “Rebranding” Still a Viable Strategy in 2020?

Rebranding was first introduced as a type of ‘makeover’ for a company where new graphics, slogans, and logos conveyed a change to the consumers. This strategy is most popular for businesses looking to attract new audiences, stay relevant in the market, or outside...

How PR Has Become Survival of the Fittest

How PR Has Become Survival of the Fittest

In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need...as opposed to advertising agencies, promote companies or...

Social Media, Your Employees, and You: A Guide

Social Media, Your Employees, and You: A Guide

Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...

What Instagram’s New Project Could Do For Your Business

What Instagram’s New Project Could Do For Your Business

Since Instagram first introduced advertisement capabilities and more recently, in-app purchase options, the skepticism has focused on whether or not Instagram is actually able to drive sales. The truth? A recent study by VidMob shows that more than a third of...

4 Great Lessons from ‘The Great Hack’

4 Great Lessons from ‘The Great Hack’

As people who spend a good chunk of our day combing the news, Twitter feeds, and social media in general for breaking news, it was hard to miss the buzz around The Great Hack. Premiered on Netflix in July 2019, this documentary explores the Cambridge Analytica 2016...

Email Marketing in 2019: More Than Getting Into the Inbox

Email Marketing in 2019: More Than Getting Into the Inbox

Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...

When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

In our office, most conversations revolve around our own clients and how to best engage journalists, consumers, and partners on their behalf. However, there are times when a brand will violate the basic tenants of our practice enough that it ends up as watercooler...

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