Organic Traffic in 2019: SEO & Social Media

Recently, Next Step tuned into a SEMrush webinar discussing the state of organic traffic in 2019. Below are a few of the key points the team walked away with and will be implementing in our everyday work. Tips for using social media to boost SEO How does social media...

From ‘Ping’ to Bing – LinkedIn Targeting Has Now Arrived

As marketers, we’re constantly looking at how to improve our ability to reach the right audiences with our messages – especially when we’re paying for it. In an exciting announcement last month, Bing unveiled it would now allow paid search targeting based on LinkedIn...

Social Media Trends To Watch For in 2019

As we dive into a new year it’s important to not just look back at trends from last year, but also look at what trends will emerge in the coming year. As an agency, Next Step Communications tuned into a SEMrush webinar, The Social Media Trends to Watch For In 2019, to...

Does the Annual Check Up Have to be in the Office?

Over the past few months there have been many conversations about the role of the annual physical for a typical, healthy adult who isn’t experiencing any kind of ‘urgent’ symptoms. Certainly these annual visits aren’t doing any harm (beyond the economic costs for...

What I’ve Learned in 24 Months

Since founding NSC, I’ve learned how much heart and effort is needed to put into a company in order to be successful. And that doesn’t even include the work! A few weeks ago we had an office situation – the toilet seat was broken and there was some serious ‘sliding’...

NSC Gets SpoOoOky

On Friday the team got into the Halloween spirit for our first pumpkin carving competition! It's one of my favorite traditions, but my carving skills have rarely exceeded three triangles and a gap tooth smile, so I was given the very tough job of judge. It was a tough...

Care Coordination – Can’t We All Just Work Together?

Over the past few weeks, our family has been put in the patient care continuum – with our daughter developing an infection post-surgery to fix a broken arm. Thankfully we continue to be on the mend, but from someone who considers himself ‘somewhat knowledgeable’ about...

Intel Passes the Science Talent Search Torch

This week Intel was faced with an interesting PR challenge when it announced the decision to end a 20-year relationship with the Science Talent Search program – the nation’s oldest science fair for high school students. Sure, at first blush it might look like abandon...

Golf Clap for CVS

We should all give CVS a standing ovation for its decision to stop selling cigarettes. However, today’s news that CVS is helping reduce smoking in the US is a ‘tough pill to swallow’. Should anyone be surprised this research was lead by CVS’ Health Research Institute...

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