Email Marketing in 2019: More Than Getting Into the Inbox
Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...
When Brand Partnerships Cause Customer Rage: Macy’s & Forever21
In our office, most conversations revolve around our own clients and how to best engage journalists, consumers, and partners on their behalf. However, there are times when a brand will violate the basic tenants of our practice enough that it ends up as watercooler...
Next Step Summer Reading Picks
As recent weather has definitively proved – summer (& the associated heatwaves) have landed! If you plan on hitting the beach, you may be thinking about the best summer reading picks to pass the time. While it’s fun to pull out a book as you bask in the sun, we’ve...
The Rise of Influencers & How To Incorporate Them Into Your Marketing Strategy
Ten years ago, the term ‘influencer’ was not in a person’s everyday vocabulary, but since the massive rise of social media, chances are you know an influencer, or maybe you are one yourself! 92% of companies believe influencer marketing to be an effective way to...
Connecting with your Audience via LinkedIn Video
Across channels, video has proven to be the type of content that gets the most engagement – social media consumers are 3x more likely to interact with a video post than a text post. As such, social platforms have continued to make it easier for marketers to implement...
Why Aren’t Patients Embracing Virtual Health?
Post by Nigel Smith When reading the morning news recently, I was stunned to come across the following headline: “Patients aren't sold on virtual health benefits, payers find.” We live in a tech-obsessed world in which American adults spend more than 11 hours per day...
Important Lessons To Take Away From the #PRFail
Seeing a screenshot of one of your pitches with the label #PRFail on Twitter is a mortifying moment that any PR pro would like to avoid. While it can be entertaining to read through a few cringe-worthy #PRFail moments, there are real lessons to be learned from these...
We’ve Gone Digital! NSC Expands Integrated Marketing Services
As anyone in the PR, advertising, or marketing world can tell you, the lines between these industries are becoming increasingly thin – some would even argue non-existent. As marketing directors need to develop social media campaigns that include paid targeting...
Organic Traffic in 2019: SEO & Social Media
Recently, Next Step tuned into a SEMrush webinar discussing the state of organic traffic in 2019. Below are a few of the key points the team walked away with and will be implementing in our everyday work. Tips for using social media to boost SEO How does social media...
The Digital Revolution is Coming for Journalists – How PR Can Adapt
As marketers have seen for years, the digital landscape is rapidly shifting – largely driven by algorithmic changes from digital advertising platforms like Google, Facebook, and Bing. While these shifts have been taking place for some time on the advertising side,...
