Connecting with your Audience via LinkedIn Video
Across channels, video has proven to be the type of content that gets the most engagement – social media consumers are 3x more likely to interact with a video post than a text post. As such, social platforms have continued to make it easier for marketers to implement...
Why Aren’t Patients Embracing Virtual Health?
Post by Nigel Smith When reading the morning news recently, I was stunned to come across the following headline: “Patients aren't sold on virtual health benefits, payers find.” We live in a tech-obsessed world in which American adults spend more than 11 hours per day...
Important Lessons To Take Away From the #PRFail
Seeing a screenshot of one of your pitches with the label #PRFail on Twitter is a mortifying moment that any PR pro would like to avoid. While it can be entertaining to read through a few cringe-worthy #PRFail moments, there are real lessons to be learned from these...
We’ve Gone Digital! NSC Expands Integrated Marketing Services
As anyone in the PR, advertising, or marketing world can tell you, the lines between these industries are becoming increasingly thin – some would even argue non-existent. As marketing directors need to develop social media campaigns that include paid targeting...
Organic Traffic in 2019: SEO & Social Media
Recently, Next Step tuned into a SEMrush webinar discussing the state of organic traffic in 2019. Below are a few of the key points the team walked away with and will be implementing in our everyday work. Tips for using social media to boost SEO How does social media...
The Digital Revolution is Coming for Journalists – How PR Can Adapt
As marketers have seen for years, the digital landscape is rapidly shifting – largely driven by algorithmic changes from digital advertising platforms like Google, Facebook, and Bing. While these shifts have been taking place for some time on the advertising side,...
From ‘Ping’ to Bing – LinkedIn Targeting Has Now Arrived
As marketers, we’re constantly looking at how to improve our ability to reach the right audiences with our messages – especially when we’re paying for it. In an exciting announcement last month, Bing unveiled it would now allow paid search targeting based on LinkedIn...
Social Media Trends To Watch For in 2019
As we dive into a new year it’s important to not just look back at trends from last year, but also look at what trends will emerge in the coming year. As an agency, Next Step Communications tuned into a SEMrush webinar, The Social Media Trends to Watch For In 2019, to...
Does the Annual Check Up Have to be in the Office?
Over the past few months there have been many conversations about the role of the annual physical for a typical, healthy adult who isn’t experiencing any kind of ‘urgent’ symptoms. Certainly these annual visits aren’t doing any harm (beyond the economic costs for...
What I’ve Learned in 24 Months
Since founding NSC, I’ve learned how much heart and effort is needed to put into a company in order to be successful. And that doesn’t even include the work! A few weeks ago we had an office situation – the toilet seat was broken and there was some serious ‘sliding’...
