What’s In Our PR Toolbox?
As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...
Small but Mighty – The importance of culture in a small office
As an agency of six, we’re proud to be a small and highly specialized team of professionals at Next Step Communications (NSC). The value of having co-workers with different skill sets, backgrounds, and experiences is that we are able to give advice, share...
Takeaways From Isabel, Our Fall Intern
Just as the snow is rolling in, Isabel is rolling out of her internship at NSC. Joining us from Wheaton College, she brought a love of all things camp, enthusiasm for visual communication, and deep interest in PR. With her own personal ties to healthcare, Isabel...
Is “Rebranding” Still a Viable Strategy in 2020?
Rebranding was first introduced as a type of ‘makeover’ for a company where new graphics, slogans, and logos conveyed a change to the consumers. This strategy is most popular for businesses looking to attract new audiences, stay relevant in the market, or outside...
Breaking Through the Noise at ASHP 2019 – Is There a ‘Magic Pill’?
Nigel Smith, CEO of Next Step Communications Will 2020 finally be the year that the spotlight shines on how the ‘pharmacy’ is helping patients thrive beyond the confines of the hospital? For years, the oft-used stat of deaths attributed to medication errors has been...
How PR Has Become Survival of the Fittest
In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need...as opposed to advertising agencies, promote companies or...
Social Media, Your Employees, and You: A Guide
Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...
What Instagram’s New Project Could Do For Your Business
Since Instagram first introduced advertisement capabilities and more recently, in-app purchase options, the skepticism has focused on whether or not Instagram is actually able to drive sales. The truth? A recent study by VidMob shows that more than a third of...
4 Great Lessons from ‘The Great Hack’
As people who spend a good chunk of our day combing the news, Twitter feeds, and social media in general for breaking news, it was hard to miss the buzz around The Great Hack. Premiered on Netflix in July 2019, this documentary explores the Cambridge Analytica 2016...
Email Marketing in 2019: More Than Getting Into the Inbox
Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...
