3 Things You Need to Know About Content Marketing

3 Things You Need to Know About Content Marketing

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”  While many big...

A PR Professional’s Guide to Podcasts

A PR Professional’s Guide to Podcasts

We all listen to podcasts for different reasons — maybe you’re a big fan of the host or the topic really interests you. Regardless of why your favorite podcast tops your annual Spotify Wrapped, know that there is likely a podcast out there for everyone, including your...

Is Your Business on Social Media? Here’s How to Get Started!

Is Your Business on Social Media? Here’s How to Get Started!

Over the past decade, social media has become an incredibly powerful tool for businesses of all sizes. If you’re a small business owner, it can be easy to feel skeptical about what social media can do for you, but it’s a great way to get exposure for your business and...

Meet Kristin, NSC’s Fall Intern!

Meet Kristin, NSC’s Fall Intern!

Every semester, Next Step Communications adds one undergraduate intern who is interested in gaining first-hand experience in public relations to the team. This fall, we are excited to introduce Kristin Meyer as the NSC Team’s newest member! Kristin is a Senior at...

A Guide to Influencer Marketing

A Guide to Influencer Marketing

As social media continues to grow, it is more important than ever for brands to have a powerful online presence. The increase in eCommerce, which was accelerated by the Covid-19 pandemic, has made it imperative to have strong social media marketing strategies. Over...

Making the Most of Your Email Campaigns in 2022

Making the Most of Your Email Campaigns in 2022

Over the past few years, there has been a huge shift towards focusing marketing efforts on social media. Traditional strategies - like email marketing - have seemingly become old-fashioned. However, although email marketing seems less exciting than social media, it is...

Meet Molly, NSC’s Spring (Into Summer!) Intern

Meet Molly, NSC’s Spring (Into Summer!) Intern

Every semester, NSC is pleased to welcome one undergraduate student intern who is interested in learning more about what it means to work in public relations. This spring, we were thrilled to welcome UMass Amherst junior Molly Smith to our team! Molly is pursuing a...

Next Up at Next Step: Nigel Smith

Next Up at Next Step: Nigel Smith

Our founder Nigel Smith! Nigel spent more than 20 years working in healthcare public relations at several leading global firms before founding Next Step Communications in 2014. Read on for his proudest achievements at NSC, his favorite memory since starting the...

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