What Can Your Business Do About Disinformation and “Fake News”?
Given the centrality of social media to our everyday life, do you have a plan to fight “fake news” or disinformation about your brand online?
How to Navigate Communications in Times of Crisis
Between COVID-19, the Black Lives Matter movement, and other issues that have arisen in 2020, crisis communications has become more important than ever. In the past, there were entire agencies dedicated to crisis management. Now, with recent events, brands have had...
Is There No Honor In Crime? Breaking Down Data Theft
By Nigel Smith, Founder and CEO, Next Step Communications I’ve heard about jailhouse justice for some of the most horrific criminals who do harm to the most vulnerable. I don’t understand nor want to understand how karma is dished out. However, in the middle of this...
What’s Behind The Mask? Costco Supporting Social Distancing Efforts
By Nigel Smith, CEO and Founder of Next Step Communications A recent tweet captured my attention when the author shared ‘breaking news, COVID-19 treatment was 80% successful at reducing spread.’ I fell for it -- clicked and it was a face mask. To mask or not-to-mask...
Not Just For Teenagers: How to Decide If Your Brand Should Be on TikTok
Just a few months ago, TikTok was little known among anyone outside of Gen Z, and many adults had never even heard of it. But, during the pandemic, the social media platform has exploded in popularity. Now, everyone from actors to professional athletes to many...
Keeping Proactive & Positive While Working From Home – Next Step Communications Edition
The novel coronavirus has reshaped daily life in ways that would have previously been unimaginable for many. One major upheaval that companies, employers, and employees are currently facing is working remotely. While work-from-home Fridays are something every...
Now Hiring: Summer Healthcare PR Intern!
Next Step Communications is a fast-growing, healthcare PR agency based in Dedham, MA. We’re looking for a bright and driven undergraduate who’s interested in learning about healthcare PR. Summary Our 12-week internship offers the unique opportunity to gain hands-on...
Why Brand Storytelling Boosts Engagement with Audiences
Humans have been communicating through stories for tens of thousands of years. Historically, stories were needed to help ancestors teach their children of dangers. Narratives have not only shaped how people learn and communicate, but enabled their survival. As a...
A Guide To Generational Marketing
There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...
What’s In Our PR Toolbox?
As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...
