Breaking Through the Noise at ASHP 2019 – Is There a ‘Magic Pill’?
Nigel Smith, CEO of Next Step Communications Will 2020 finally be the year that the spotlight shines on how the ‘pharmacy’ is helping patients thrive beyond the confines of the hospital? For years, the oft-used stat of deaths attributed to medication errors has been...
How PR Has Become Survival of the Fittest
In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need...as opposed to advertising agencies, promote companies or...
Social Media, Your Employees, and You: A Guide
Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...
What Instagram’s New Project Could Do For Your Business
Since Instagram first introduced advertisement capabilities and more recently, in-app purchase options, the skepticism has focused on whether or not Instagram is actually able to drive sales. The truth? A recent study by VidMob shows that more than a third of...
4 Great Lessons from ‘The Great Hack’
As people who spend a good chunk of our day combing the news, Twitter feeds, and social media in general for breaking news, it was hard to miss the buzz around The Great Hack. Premiered on Netflix in July 2019, this documentary explores the Cambridge Analytica 2016...
Email Marketing in 2019: More Than Getting Into the Inbox
Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...
When Brand Partnerships Cause Customer Rage: Macy’s & Forever21
In our office, most conversations revolve around our own clients and how to best engage journalists, consumers, and partners on their behalf. However, there are times when a brand will violate the basic tenants of our practice enough that it ends up as watercooler...
Next Step Summer Reading Picks
As recent weather has definitively proved – summer (& the associated heatwaves) have landed! If you plan on hitting the beach, you may be thinking about the best summer reading picks to pass the time. While it’s fun to pull out a book as you bask in the sun, we’ve...
The Rise of Influencers & How To Incorporate Them Into Your Marketing Strategy
Ten years ago, the term ‘influencer’ was not in a person’s everyday vocabulary, but since the massive rise of social media, chances are you know an influencer, or maybe you are one yourself! 92% of companies believe influencer marketing to be an effective way to...
Connecting with your Audience via LinkedIn Video
Across channels, video has proven to be the type of content that gets the most engagement – social media consumers are 3x more likely to interact with a video post than a text post. As such, social platforms have continued to make it easier for marketers to implement...
