A Guide to Influencer Marketing

A Guide to Influencer Marketing

As social media continues to grow, it is more important than ever for brands to have a powerful online presence. The increase in eCommerce, which was accelerated by the Covid-19 pandemic, has made it imperative to have strong social media marketing strategies. Over...

Making the Most of Your Email Campaigns in 2022

Making the Most of Your Email Campaigns in 2022

Over the past few years, there has been a huge shift towards focusing marketing efforts on social media. Traditional strategies - like email marketing - have seemingly become old-fashioned. However, although email marketing seems less exciting than social media, it is...

Meet Molly, NSC’s Spring (Into Summer!) Intern

Meet Molly, NSC’s Spring (Into Summer!) Intern

Every semester, NSC is pleased to welcome one undergraduate student intern who is interested in learning more about what it means to work in public relations. This spring, we were thrilled to welcome UMass Amherst junior Molly Smith to our team! Molly is pursuing a...

Next Up at Next Step: Nigel Smith

Next Up at Next Step: Nigel Smith

Our founder Nigel Smith! Nigel spent more than 20 years working in healthcare public relations at several leading global firms before founding Next Step Communications in 2014. Read on for his proudest achievements at NSC, his favorite memory since starting the...

How to Make Your Writing Stand Out

How to Make Your Writing Stand Out

There is endless content floating around on the internet: every article, social media post, and email is competing for the consumer’s attention. While reaching audiences through social media has been the trend of the last decade, most executives and businesses still...

Categories