3 Things You Need to Know About Content Marketing
Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” While many big...
A PR Professional’s Guide to Podcasts
We all listen to podcasts for different reasons — maybe you’re a big fan of the host or the topic really interests you. Regardless of why your favorite podcast tops your annual Spotify Wrapped, know that there is likely a podcast out there for everyone, including your...
Is Your Business on Social Media? Here’s How to Get Started!
Over the past decade, social media has become an incredibly powerful tool for businesses of all sizes. If you’re a small business owner, it can be easy to feel skeptical about what social media can do for you, but it’s a great way to get exposure for your business and...
Meet Kristin, NSC’s Fall Intern!
Every semester, Next Step Communications adds one undergraduate intern who is interested in gaining first-hand experience in public relations to the team. This fall, we are excited to introduce Kristin Meyer as the NSC Team’s newest member! Kristin is a Senior at...
Now Hiring: Fall Healthcare PR Intern!
NSC is excited to announce that we are looking for a fall intern to join our team! Check out the position if you are interested in healthcare and PR!
Join our team: Now hiring an Account Associate!
Next Step Communications is searching for a fun, hard-working and creative Account Executive to join our team! We are a national award winning public relations agency based in the Greater Boston area and work with a wide range of healthcare companies most commonly...
A Guide to Influencer Marketing
As social media continues to grow, it is more important than ever for brands to have a powerful online presence. The increase in eCommerce, which was accelerated by the Covid-19 pandemic, has made it imperative to have strong social media marketing strategies. Over...
Making the Most of Your Email Campaigns in 2022
Over the past few years, there has been a huge shift towards focusing marketing efforts on social media. Traditional strategies - like email marketing - have seemingly become old-fashioned. However, although email marketing seems less exciting than social media, it is...
Meet Molly, NSC’s Spring (Into Summer!) Intern
Every semester, NSC is pleased to welcome one undergraduate student intern who is interested in learning more about what it means to work in public relations. This spring, we were thrilled to welcome UMass Amherst junior Molly Smith to our team! Molly is pursuing a...
Next Up at Next Step: Nigel Smith
Our founder Nigel Smith! Nigel spent more than 20 years working in healthcare public relations at several leading global firms before founding Next Step Communications in 2014. Read on for his proudest achievements at NSC, his favorite memory since starting the...