How to Navigate Communications in Times of Crisis

How to Navigate Communications in Times of Crisis

Between COVID-19, the Black Lives Matter movement, and other issues that have arisen in 2020, crisis communications has become more important than ever. In the past, there were entire agencies dedicated to crisis management.  Now, with recent events, brands have had...

Is There No Honor In Crime? Breaking Down Data Theft

Is There No Honor In Crime? Breaking Down Data Theft

By Nigel Smith, Founder and CEO, Next Step Communications I’ve heard about jailhouse justice for some of the most horrific criminals who do harm to the most vulnerable. I don’t understand nor want to understand how karma is dished out. However, in the middle of this...

What’s Behind The Mask? Costco Supporting Social Distancing Efforts

What’s Behind The Mask? Costco Supporting Social Distancing Efforts

By Nigel Smith, CEO and Founder of Next Step Communications A recent tweet captured my attention when the author shared ‘breaking news, COVID-19 treatment was 80% successful at reducing spread.’ I fell for it -- clicked and it was a face mask.  To mask or not-to-mask...

Now Hiring: Summer Healthcare PR Intern!

Now Hiring: Summer Healthcare PR Intern!

Next Step Communications is a fast-growing, healthcare PR agency based in Dedham, MA. We’re looking for a bright and driven undergraduate who’s interested in learning about healthcare PR. Summary Our 12-week internship offers the unique opportunity to gain hands-on...

Why Brand Storytelling Boosts Engagement with Audiences

Why Brand Storytelling Boosts Engagement with Audiences

Humans have been communicating through stories for tens of thousands of years. Historically, stories were needed to help ancestors teach their children of dangers. Narratives have not only shaped how people learn and communicate, but enabled their survival. As a...

A Guide To Generational Marketing

A Guide To Generational Marketing

There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...

What’s In Our PR Toolbox?

What’s In Our PR Toolbox?

As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...

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