If it seems like there have been a lot of social media updates lately, it’s because there have been! One of the biggest updates over the last few months has been the creation of Threads, a recently introduced Meta app that is connected to Instagram. This app allows users to post text, photos, and videos to their feed, while also having access to public conversations and up-to-date news. Since the app is connected to Instagram, users can easily access Threads through the app, and even transfer their following. 

If you’re looking to dive into this new social media platform, continue reading below for everything you need to know about Threads! 


Since it’s connected to Instagram, joining Threads is fast and simple – just download the app and hit the “Log in with Instagram” button. Users of Instagram are immediately given the option of following the same followers they do on Instagram. By doing so, you are saving yourself the hassle of searching for your fellow Instagram friends later. 

Once logged in, you are instantly brought to your feed where you see content from people you follow and anyone who has interacted with their content. To further use the app, everything you need is located near the bottom of your phone screen. Similar to Instagram, the navigation bar allows you to access your feed, search for other users, write a post, monitor your activity, and view your profile. 


If you haven’t been following the launch of the platform, Threads surpassed 100 million downloads in only the first five days – and it’s still growing! Although user engagement is slightly down, the app offers a promising future with over 120 million users currently using the app.

Yes, Threads is similar to the platform most of us know – Twitter (which recently became X) – but it offers a new space that allows so much growth. The narrative of Threads has yet to explicitly be defined and is greatly influenced by the people who use it. So download, use, and help define the narrative!


Hopping on Threads sooner rather than later has its benefits. First, you are increasing your chances of claiming the username that you want. Whether it’s the same as the one you have on Instagram or a different one that hasn’t been claimed yet, your username is what people see when you post. 

You’ll also be able to learn the workings of how Threads functions. You’ll be able to determine what type of content will have better growth and engagement on the platform. Users can also limit who replies to their posts, giving access to more private usage if that’s what they are looking for. 

Using Threads can also help your business grow socially. The app doesn’t have advertisements or paid tiers, leaving space specifically for conversation and you can experiment with what type of posts perform best. Doing this can help you grow your following and have a head start on determining what exactly to post by monitoring the conversations happening on the app. Although it’s new, there is already such an abundance of users so growth for your business is promising. 


On Threads, users are given much freedom in the types of content they post. They just start a thread with a photo, video, or text, and as people interact, the more their thread grows!

So far, users have been posting a wide variety of content – whether it’s a funny photo, opinion piece, breaking news, or general update. Have fun with it and post whatever feels right to you regarding your or your client’s account! 


If you haven’t, it might be time to go hop on Threads! Go grab your quirky (or not!) username and start posting whatever is relevant to you. Thankfully, because the app is still in its infancy and hasn’t been defined, feel free to post whatever content you want. Simply be original and make it yours.