Next Up at Next Step: Nigel Smith

Next Up at Next Step: Nigel Smith

Our founder Nigel Smith! Nigel spent more than 20 years working in healthcare public relations at several leading global firms before founding Next Step Communications in 2014. Read on for his proudest achievements at NSC, his favorite memory since starting the...
How to Make Your Writing Stand Out

How to Make Your Writing Stand Out

There is endless content floating around on the internet: every article, social media post, and email is competing for the consumer’s attention. While reaching audiences through social media has been the trend of the last decade, most executives and businesses still...
How to Win Over Gen Z in Your Marketing Strategy

How to Win Over Gen Z in Your Marketing Strategy

Gen Z is pushing the marketing standard like never before. This group may be the toughest generation to win over, and many brands struggle to find the right appeal. If you’re not sure who counts as a Gen Zer, it includes anyone born between 1997 and 2022 with the...
What the New Instagram Algorithm Means for the PR Industry

What the New Instagram Algorithm Means for the PR Industry

Users have been asking Instagram to get rid of the algorithm for years, and they finally listened. Instagram’s reverse-chronological, algorithm-free feed that we all know and love is back…well sort of. In January 2022, Instagram chief Adam Mosseri released a preview...