Building effective and sustainable marketing programs requires the ability to integrate all efforts into one trackable and cohesive plan. We understand today’s need to tap into all layers of the sales journey, and work with our clients to fully understand how organic, earned, and paid activities can support each step in their sales process.

As the industry begins to embrace more than a siloed press releases and blast email strategy, it is necessary to further engage existing and future customers through creative campaigns and customized approaches. Beyond written content, we, along with our partners, help clients tell their stories visually through video, infographics, PPC campaigns, and marketing collateral. Simultaneous to creating this content, we can work alongside your sales and marketing teams to optimize your CRM engine behind the scenes for improved customer tracking and ROI.

Today, companies are challenged to find the proper mix of marketing activity to introduce, engage and cement relationships with current and future customers. Despite evolving technologies for accessing media, the constant desire from readers is for compelling and interesting content, which should be customized for each desired targeted audience. Whether commenting on the direction of the industry or providing insights to help others achieve business results, we help brands and their executives fine-tune their messaging so it resonates with their target audience.  

Social media is an area where we foster true synchronization between our pitching themes and narratives within which our clients play a role. As a supplement to existing media strategies, social media can act as an excellent driver to other content or strategic landing points.

Whether you want exposure in the business press, online blog, a niche trade publication, or other channels and outlets in between, we have an established track record of delivering on-message and on-target results. Beyond promoting company events and press releases, we work to connect our clients with journalists in between these landmarks to offer commentary on industry trends or breaking news.