Now Hiring: Summer Healthcare PR Intern!

Now Hiring: Summer Healthcare PR Intern!

Next Step Communications is a fast-growing, healthcare PR agency based in Dedham, MA. We’re looking for a bright and driven undergraduate who’s interested in learning about healthcare PR. Summary Our 12-week internship offers the unique opportunity to gain hands-on...
Why Brand Storytelling Boosts Engagement with Audiences

Why Brand Storytelling Boosts Engagement with Audiences

Humans have been communicating through stories for tens of thousands of years. Historically, stories were needed to help ancestors teach their children of dangers. Narratives have not only shaped how people learn and communicate, but enabled their survival. As a...
A Guide To Generational Marketing

A Guide To Generational Marketing

There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...
What’s In Our PR Toolbox?

What’s In Our PR Toolbox?

As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...