A Guide To Generational Marketing

A Guide To Generational Marketing

There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...
What’s In Our PR Toolbox?

What’s In Our PR Toolbox?

As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...
Small but Mighty – The importance of culture in a small office 

Small but Mighty – The importance of culture in a small office 

As an agency of six, we’re proud to be a small and highly specialized team of professionals at Next Step Communications (NSC). The value of having co-workers with different skill sets, backgrounds, and experiences is that we are able to give advice, share...