As recent weather has definitively proved – summer (& the associated heatwaves) have landed! If you plan on hitting the beach, you may be thinking about the best summer reading picks to pass the time. While it’s fun to pull out a book as you bask in the sun, we’ve gathered our favorite summer reading (and watching) picks, from navigating social media for business to the PR publications you should be reading. Since we do plan to sit outside this summer quite a bit, we did include a few fun reading picks from our team as well.

For the Social and Digital Guru

Sprout Social Blog: You don’t have to be a Sprout Social paid user to take advantage of their analyses and perspective when it comes to writing and managing social media accounts for clients. Whether it’s tips for writing, or changes to platforms like Twitter and Facebook, we visit their blog to educate ourselves on fine-tuning social media strategy and beyond.

Social Media Today: A daily newsletter right in your inbox, Social Media Today is an insightful resource for news and trends to be aware of in the social media universe. We love subscribing to their emails because it helps us stay on top of what’s happening on social and be better channel managers for clients.

Hubspot Blog: Since public relations covers so much more than media relations, Hubspot’s webinars and blog posts are an informative resource to improving your writing skills, digital campaign management, and email marketing.

Not-So-Traditional PR

Agility PR: Got an hour to learn how to improve your PR skills? Agility PR resources offer different perspectives from experts in the field on everything from writing to trends for the upcoming year through webinars and case studies. We find this to be a helpful resource, whether you’re new to PR or a veteran of the craft.

PR Week: If you work in PR, you’re likely familiar with PR Week already. While the site is typically a subscription-based publication, they do have some free content for you to peruse.

Bulldog Reporter on Twitter: As you’re likely going to be scrolling through Twitter on the beach already, why not make it educational! Consider following Bulldog Reporter’s twitter page for links to articles about PR tips and industry news you should know.

A few traditional summer reading picks from our team:

  • Bad Blood: Secrets and Lies of a Silicon Valley Start-Up by John Carreyrou: if you’ve been following Theranos in the news, you’ll know it all started with this book by John Carreyrou, which exposed many of the issues around the company and its founder.
  • Tuesdays with Morrie by Mitch Albom: what some would consider a classic, non-fiction memoir focused on the life and life lessons of Morrie Schwartz, a professor at Brandeis University, an institution outside of Boston.
  • Still Alice by Lisa Genova: a first-person perspective story that was also turned into a movie starring Julianne Moore that explores what it’s like to be diagnosed and live with early-onset Alzheimer’s Disease.