As anyone in the PR, advertising, or marketing world can tell you, the lines between these industries are becoming increasingly thin – some would even argue non-existent. As marketing directors need to develop social media campaigns that include paid targeting alongside organic efforts, or develop sponsored articles alongside traditional media outreach, the paid and unpaid worlds are colliding.

So what’s driving this shift?

Now more than ever, paid efforts can dramatically impact the reach of organic campaigns – and vice versa! For example, without a strong SEO strategy in place, your brand may be paying for per click on your digital ads. On the flip side, driving more audiences to your website through ads can help impact your website performance.

Without content fueling these efforts, neither can exist. As a result, an ad can be perfectly targeted (in theory) but without the right content that relates to customers at the right stage of their journey, performance may fall flat. Similarly, if your social channels have the right content but audiences don’t find what they’re looking for on your website, you won’t be able to convert.

What does this mean for NSC?

To better support our partners through these changing times, we’re excited to share we’re going full digital! We know that behind every PR program, there needs to be an engine in place to market those media wins and push customers down the funnel. This synergy creates a proven cyclical marketing program, which is measurable, always on-message and fully on target with prospects.

Beyond offering clients customized media relations, organic social media, and content support, we’re now thrilled to offer an expanded suite of services, which can be packaged to fit your unique needs. This includes:

  • Lead capture and nurture campaign strategy and activation
  • Google Ads and Microsoft Ads
  • SEO services
  • Social media marketing and advertising, across all major platforms
  • CRM content development

What does this mean for you?

While this list doesn’t capture everything we can offer, we understand today’s need to track how customers decide to purchase and will work with you to fully understand how organic, earned, and paid activities can drive purchasing decisions.

Interested in learning more about how we can help you reach, connect and convert targeted audiences? Send a note to Nigel (nigel@nextstepcomms.com).