What Instagram’s New Project Could Do For Your Business

What Instagram’s New Project Could Do For Your Business

Since Instagram first introduced advertisement capabilities and more recently, in-app purchase options, the skepticism has focused on whether or not Instagram is actually able to drive sales. The truth? A recent study by VidMob shows that more than a third of...
4 Great Lessons from ‘The Great Hack’

4 Great Lessons from ‘The Great Hack’

As people who spend a good chunk of our day combing the news, Twitter feeds, and social media in general for breaking news, it was hard to miss the buzz around The Great Hack. Premiered on Netflix in July 2019, this documentary explores the Cambridge Analytica 2016...
Email Marketing in 2019: More Than Getting Into the Inbox

Email Marketing in 2019: More Than Getting Into the Inbox

Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...
When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

In our office, most conversations revolve around our own clients and how to best engage journalists, consumers, and partners on their behalf. However, there are times when a brand will violate the basic tenants of our practice enough that it ends up as watercooler...
Next Step Summer Reading Picks

Next Step Summer Reading Picks

As recent weather has definitively proved – summer (& the associated heatwaves) have landed! If you plan on hitting the beach, you may be thinking about the best summer reading picks to pass the time. While it’s fun to pull out a book as you bask in the sun, we’ve...