Email Marketing in 2019: More Than Getting Into the Inbox

Email Marketing in 2019: More Than Getting Into the Inbox

Is email marketing becoming obsolete? This is the question that is on all marketers’ minds as they consider how best to engage with potential and existing customers. Inboxes are overflowing, and the struggle to stand out while still complying with new privacy...
When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

When Brand Partnerships Cause Customer Rage: Macy’s & Forever21

In our office, most conversations revolve around our own clients and how to best engage journalists, consumers, and partners on their behalf. However, there are times when a brand will violate the basic tenants of our practice enough that it ends up as watercooler...
Next Step Summer Reading Picks

Next Step Summer Reading Picks

As recent weather has definitively proved – summer (& the associated heatwaves) have landed! If you plan on hitting the beach, you may be thinking about the best summer reading picks to pass the time. While it’s fun to pull out a book as you bask in the sun, we’ve...
Now hiring: Account Executive!

Now hiring: Account Executive!

Join our team! Next Step Communications is searching for a fun, hard-working and creative Account Executive to join our team! If you like telling stories, counting plates at the Chinese buffet and team bowling events, we could be meant to be. Next Step is a growing...