How PR Has Become Survival of the Fittest

How PR Has Become Survival of the Fittest

In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need…as opposed to advertising agencies, promote...
Social Media, Your Employees, and You: A Guide

Social Media, Your Employees, and You: A Guide

Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...
What Instagram’s New Project Could Do For Your Business

What Instagram’s New Project Could Do For Your Business

Since Instagram first introduced advertisement capabilities and more recently, in-app purchase options, the skepticism has focused on whether or not Instagram is actually able to drive sales. The truth? A recent study by VidMob shows that more than a third of...
4 Great Lessons from ‘The Great Hack’

4 Great Lessons from ‘The Great Hack’

As people who spend a good chunk of our day combing the news, Twitter feeds, and social media in general for breaking news, it was hard to miss the buzz around The Great Hack. Premiered on Netflix in July 2019, this documentary explores the Cambridge Analytica 2016...