Connecting with your Audience via LinkedIn Video

Connecting with your Audience via LinkedIn Video

Across channels, video has proven to be the type of content that gets the most engagement – social media consumers are 3x more likely to interact with a video post than a text post. As such, social platforms have continued to make it easier for marketers to implement...
Why Aren’t Patients Embracing Virtual Health?

Why Aren’t Patients Embracing Virtual Health?

Post by Nigel Smith When reading the morning news recently, I was stunned to come across the following headline: “Patients aren’t sold on virtual health benefits, payers find.” We live in a tech-obsessed world in which American adults spend more than 11 hours...
Important Lessons To Take Away From the #PRFail

Important Lessons To Take Away From the #PRFail

Seeing a screenshot of one of your pitches with the label #PRFail on Twitter is a mortifying moment that any PR pro would like to avoid. While it can be entertaining to read through a few cringe-worthy #PRFail moments, there are real lessons to be learned from these...
We’ve Gone Digital! NSC Expands Integrated Marketing Services

We’ve Gone Digital! NSC Expands Integrated Marketing Services

As anyone in the PR, advertising, or marketing world can tell you, the lines between these industries are becoming increasingly thin – some would even argue non-existent. As marketing directors need to develop social media campaigns that include paid targeting...
Organic Traffic in 2019: SEO & Social Media

Organic Traffic in 2019: SEO & Social Media

Recently, Next Step tuned into a SEMrush webinar discussing the state of organic traffic in 2019. Below are a few of the key points the team walked away with and will be implementing in our everyday work. Tips for using social media to boost SEO How does social media...