Takeaways From Isabel, Our Fall Intern

Takeaways From Isabel, Our Fall Intern

Just as the snow is rolling in, Isabel is rolling out of her internship at NSC. Joining us from Wheaton College, she brought a love of all things camp, enthusiasm for visual communication, and deep interest in PR. With her own personal ties to healthcare, Isabel...
Is “Rebranding” Still a Viable Strategy in 2020?

Is “Rebranding” Still a Viable Strategy in 2020?

Rebranding was first introduced as a type of ‘makeover’ for a company where new graphics, slogans, and logos conveyed a change to the consumers. This strategy is most popular for businesses looking to attract new audiences, stay relevant in the market, or outside...
How PR Has Become Survival of the Fittest

How PR Has Become Survival of the Fittest

In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need…as opposed to advertising agencies, promote...
Social Media, Your Employees, and You: A Guide

Social Media, Your Employees, and You: A Guide

Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...