The Digital Revolution is Coming for Journalists – How PR Can Adapt

The Digital Revolution is Coming for Journalists – How PR Can Adapt

As marketers have seen for years, the digital landscape is rapidly shifting – largely driven by algorithmic changes from digital advertising platforms like Google, Facebook, and Bing. While these shifts have been taking place for some time on the advertising side,...
From ‘Ping’ to Bing – LinkedIn Targeting Has Now Arrived

From ‘Ping’ to Bing – LinkedIn Targeting Has Now Arrived

As marketers, we’re constantly looking at how to improve our ability to reach the right audiences with our messages – especially when we’re paying for it. In an exciting announcement last month, Bing unveiled it would now allow paid search targeting based on LinkedIn...
Social Media Trends To Watch For in 2019

Social Media Trends To Watch For in 2019

As we dive into a new year it’s important to not just look back at trends from last year, but also look at what trends will emerge in the coming year. As an agency, Next Step Communications tuned into a SEMrush webinar, The Social Media Trends to Watch For In 2019, to...