Aug 16, 2018
After an incredibly hot summer, we’re excited to welcome lovely New England fall at Next Step Communications, but sad to say goodbye to our summer intern, Amanda. Before heading off to Australia for her fall semester, Amanda reflected on her time at Next Step...Building effective and sustainable marketing programs requires the ability to integrate all efforts into one trackable and cohesive plan. We understand today’s need to tap into all layers of the sales journey, and work with our clients to fully understand how organic, earned, and paid activities can support each step in their sales process.
As the industry begins to embrace more than a siloed press releases and blast email strategy, it is necessary to further engage existing and future customers through creative campaigns and customized approaches. Beyond written content, we, along with our partners, help clients tell their stories visually through video, infographics, PPC campaigns, and marketing collateral. Simultaneous to creating this content, we can work alongside your sales and marketing teams to optimize your CRM engine behind the scenes for improved customer tracking and ROI.
Today, companies are challenged to find the proper mix of marketing activity to introduce, engage and cement relationships with current and future customers. Despite evolving technologies for accessing media, the constant desire from readers is for compelling and interesting content, which should be customized for each desired targeted audience. Whether commenting on the direction of the industry or providing insights to help others achieve business results, we help brands and their executives fine-tune their messaging so it resonates with their target audience.
Social media is an area where we foster true synchronization between our pitching themes and narratives within which our clients play a role. As a supplement to existing media strategies, social media can act as an excellent driver to other content or strategic landing points.
Whether you want exposure in the business press, online blog, a niche trade publication, or other channels and outlets in between, we have an established track record of delivering on-message and on-target results. Beyond promoting company events and press releases, we work to connect our clients with journalists in between these landmarks to offer commentary on industry trends or breaking news.
Always focused on finding and telling the best stories. Outside of work you can find me spending time in Boston, playing with dogs, or making new friends.
Content-obsessed and socially-minded. As the office Chatty Kathy, I’m proud to have a ‘K’ in my name – brings me closer to my midwestern roots where my daily usage of ‘oKey doKey’ is embraced.
I love winning media opps and crafting social content for my clients as much as I enjoy a last minute weekend getaway or an inspired cheese board.
When I’m not helping run content generation and media relations programs, I’m out running trails with my dog.
In addition to my love for media relations and witty social media content, my favorite hobbies include trying new wines downtown or park hopping around Disney.
Helping to define craft excellence at Next Step. Addicted to coffee, stripes, wine & reality TV.
For me, success is being able to honestly say that the most important aspect of the job is enjoying the people you work with everyday – clients, partners and most importantly, my collaborators.