The end of summer means saying goodbye to the heat (actually not too sad about that one after this week!), sand between your toes, white pants and at the Next Step office, our amazing intern Sarah Strangie. Before heading back to Amherst and her favorite slice of Antonios, she took a few minutes to reflect on her time as a PR intern.

The end of summer means saying goodbye to the heat (actually not too sad about that one after this week!), sand between your toes, white pants and at the Next Step office, our amazing intern Sarah Strangie. Before heading back to Amherst and her favorite slice of Antonios, she took a few minutes to reflect on her time as a PR intern.

Why healthcare PR?

When I first started hearing about health communications and public relations, I was excited. It was an area that felt very relatable. New ideas and technology such as apps and robots that could easily improve a loved one’s health intrigued me. It seemed only natural to get into a field where I could work on getting information on these new tools out in public.

What did you learn during your time at Next Step?

So much! Although I am a Communication major, I had never worked in a communications firm so everything felt new. I learned a lot about the behind-the-scenes of press releases, social media and what it’s like to work with the press. Working at Next Step was also a great way to see how a startup company works as well.

Most of all, I gained a better understanding of what classes would most benefit me in my career. I was inspired to enroll in new classes, some of which are “public speaking”, “translation, cross-cultural communication, and the media”, “media, PR & propaganda” and an introductory seminar in entrepreneurship.

What surprised you the most?

Unlike many other jobs, working in PR is really exciting because you can see the results of your everyday work, I was definitely surprised to see that. It was fun to see that my research and pitches were directly helping our clients!

What are you most proud of?

It was really rewarding to be able to work with my colleagues on projects for our clients. I felt like I was an intregal part of the team, writing pitches, writing press releases and doing research for current and prospective clients.

I am also proud of my new understanding of Apple’s upgrade, “OS X Yosemite”, named after the Yosemite National Park that houses trees over 3,000 years old and is most definitely pronounced “yo-se-mi-tee”.

What is your #NextStep?

Taking what I have learned at Next Step and applying it to UMass! I cant wait to incorporate it into my education and find other places where my knowledge can be applied.

And lastly, a few of your favorite things:

Beverage: Starbucks Iced Chai’s
Read: Caucasia
Movie: The Shawshank Redemption
Activity: Kayaking