Finding Your Rhythm
Next Step represents innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience. Having synergy between all forms of created content and earned coverage allows our clients to tell a holistic brand story that is reinforced by independent parties. Depending on client needs, a personalized combination of traditional PR tools alongside advanced digital marketing techniques and backend sales support keeps your brand top of mind with customers throughout their buying journey.
As marketing budgets continue to tighten and ROI is expected, clients trust us to work closely with customers, their patients, and partners to help frame company success for key stakeholders. We aim to be an extension of in-house marketing teams through consistent and transparent communication and a personal commitment to client success.
Our Expertise and Services
Meet the Team
Our team is results and action-oriented and recognizes that partnership value should be achieved every week. This is achieved through consistent and transparent communication and a personal commitment to client success. We represent innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience.
Nigel Smith
Melissa Brouillette
Cassie Smith
Olivia Mannion
Jessika Parry
Erin Dixon
Featured Case Studies
QPID HEALTH
Omnicell
Bioness
Our Views
A Guide To Generational Marketing
There is no one marketing strategy that works for all consumers. Segmentation helps marketers identify a target audience and plan a campaign based on their preferences and buying behavior. Generational marketing is a technique that uses segmentation by separating...
What’s In Our PR Toolbox?
As PR pros, we rely on our understanding of the media landscape to drive our day-to-day activity. But without the right tools in our “toolbox,” we would be at a loss for how to implement these strategies into tactical activities. From queueing social media to...
Small but Mighty – The importance of culture in a small office
As an agency of six, we’re proud to be a small and highly specialized team of professionals at Next Step Communications (NSC). The value of having co-workers with different skill sets, backgrounds, and experiences is that we are able to give advice, share...