Finding Your Rhythm
Next Step represents innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience. Having synergy between all forms of created content and earned coverage allows our clients to tell a holistic brand story that is reinforced by independent parties. Depending on client needs, a personalized combination of traditional PR tools alongside advanced digital marketing techniques and backend sales support keeps your brand top of mind with customers throughout their buying journey.
As marketing budgets continue to tighten and ROI is expected, clients trust us to work closely with customers, their patients, and partners to help frame company success for key stakeholders. We aim to be an extension of in-house marketing teams through consistent and transparent communication and a personal commitment to client success.
Our Expertise and Services
Meet the Team
Our team is results and action-oriented and recognizes that partnership value should be achieved every week. This is achieved through consistent and transparent communication and a personal commitment to client success. We represent innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience.
Nigel Smith
Melissa Brouillette
Cassie Smith
Olivia Mannion
Jessika Parry
Erin Dixon
Featured Case Studies
QPID HEALTH
Omnicell
Bioness
Our Views
Breaking Through the Noise at ASHP 2019 – Is There a ‘Magic Pill’?
Nigel Smith, CEO of Next Step Communications Will 2020 finally be the year that the spotlight shines on how the ‘pharmacy’ is helping patients thrive beyond the confines of the hospital? For years, the oft-used stat of deaths attributed to medication errors has been...
How PR Has Become Survival of the Fittest
In 2013, Robert Wynne of Wynne Communications wrote, “public relations firms ‘don’t buy ads, don’t put up billboards, don’t come up with catchy phrases to make people buy more products they probably don’t need...as opposed to advertising agencies, promote companies or...
Social Media, Your Employees, and You: A Guide
Before social media, people’s private life and career had a distinct boundary. But as the use of these platforms becomes more widespread, the line between personal and professional profiles is getting blurrier. While for many, this is manageable through privacy...