Finding Your Rhythm
Next Step represents innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience. Having synergy between all forms of created content and earned coverage allows our clients to tell a holistic brand story that is reinforced by independent parties. Depending on client needs, a personalized combination of traditional PR tools alongside advanced digital marketing techniques and backend sales support keeps your brand top of mind with customers throughout their buying journey.
As marketing budgets continue to tighten and ROI is expected, clients trust us to work closely with customers, their patients, and partners to help frame company success for key stakeholders. We aim to be an extension of in-house marketing teams through consistent and transparent communication and a personal commitment to client success.
Our Expertise and Services
Meet the Team
Our team is results and action-oriented and recognizes that partnership value should be achieved every week. This is achieved through consistent and transparent communication and a personal commitment to client success. We represent innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience.
Nigel Smith
Melissa Brouillette
Olivia Mannion
Cassie Smith
Alexis Feinberg
Erin Dixon
Jessika Parry
Maggie Cochran
Featured Case Studies
QPID HEALTH
Omnicell
Bioness
Our Views
We’ve Gone Digital! NSC Expands Integrated Marketing Services
As anyone in the PR, advertising, or marketing world can tell you, the lines between these industries are becoming increasingly thin – some would even argue non-existent. As marketing directors need to develop social media campaigns that include paid targeting...
Organic Traffic in 2019: SEO & Social Media
Recently, Next Step tuned into a SEMrush webinar discussing the state of organic traffic in 2019. Below are a few of the key points the team walked away with and will be implementing in our everyday work. Tips for using social media to boost SEO How does social media...
The Digital Revolution is Coming for Journalists – How PR Can Adapt
As marketers have seen for years, the digital landscape is rapidly shifting – largely driven by algorithmic changes from digital advertising platforms like Google, Facebook, and Bing. While these shifts have been taking place for some time on the advertising side,...