Finding Your Rhythm
Next Step represents innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience. Having synergy between all forms of created content and earned coverage allows our clients to tell a holistic brand story that is reinforced by independent parties. Depending on client needs, a personalized combination of traditional PR tools alongside advanced digital marketing techniques and backend sales support keeps your brand top of mind with customers throughout their buying journey.
As marketing budgets continue to tighten and ROI is expected, clients trust us to work closely with customers, their patients, and partners to help frame company success for key stakeholders. We aim to be an extension of in-house marketing teams through consistent and transparent communication and a personal commitment to client success.
Our Expertise and Services
Meet the Team
Our team is results and action-oriented and recognizes that partnership value should be achieved every week. This is achieved through consistent and transparent communication and a personal commitment to client success. We represent innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience.
Nigel Smith
Melissa Brouillette
Olivia Mannion
Cassie Smith
Alexis Feinberg
Erin Dixon
Jessika Parry
Maggie Cochran
Featured Case Studies
QPID HEALTH
Omnicell
Bioness
Our Views
Connecting with your Audience via LinkedIn Video
Across channels, video has proven to be the type of content that gets the most engagement – social media consumers are 3x more likely to interact with a video post than a text post. As such, social platforms have continued to make it easier for marketers to implement...
Why Aren’t Patients Embracing Virtual Health?
Post by Nigel Smith When reading the morning news recently, I was stunned to come across the following headline: “Patients aren't sold on virtual health benefits, payers find.” We live in a tech-obsessed world in which American adults spend more than 11 hours per day...
Important Lessons To Take Away From the #PRFail
Seeing a screenshot of one of your pitches with the label #PRFail on Twitter is a mortifying moment that any PR pro would like to avoid. While it can be entertaining to read through a few cringe-worthy #PRFail moments, there are real lessons to be learned from these...