How We Stay In Step

We put the customer’s journey at the heart of your story. As your partner, it is our job to help craft and connect your brand to the right audience at every stage to create impactful and lasting relationships.

Finding Your Rhythm

Next Step represents innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience. Having synergy between all forms of created content and earned coverage allows our clients to tell a holistic brand story that is reinforced by independent parties. Depending on client needs, a personalized combination of traditional PR tools alongside advanced digital marketing techniques and backend sales support keeps your brand top of mind with customers throughout their buying journey.

As marketing budgets continue to tighten and ROI is expected, clients trust us to work closely with customers, their patients, and partners to help frame company success for key stakeholders. We aim to be an extension of in-house marketing teams through consistent and transparent communication and a personal commitment to client success.

Meet the Team

Our team is results and action-oriented and recognizes that partnership value should be achieved every week. This is achieved through consistent and transparent communication and a personal commitment to client success. We represent innovators from across the country in all aspects of healthcare from medtech, biotech and HCIT. The common bond: innovation that seeks to improve care, reduce costs and make for a better patient experience.

Nigel Smith

Nigel Smith

Kate Nichols

Kate Nichols

Tom Kirwan

Tom Kirwan

Cassie Smith

Cassie Smith

Melissa Brouillette

Melissa Brouillette

Featured Case Studies

QPID HEALTH

Omnicell

Bioness

Our Views

3 Ways to Improve Engagement With Your Audience

3 Ways to Improve Engagement With Your Audience

Attracting attention and generating engagement with your brand can be difficult. However, the solution is pretty simple – you need to start thinking like your audience. In this blog, we’re sharing several tips that will help you better engage your followers in an increasingly crowded and competitive social space.

3 Things You Need to Know About Content Marketing

3 Things You Need to Know About Content Marketing

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”  While many big...

A PR Professional’s Guide to Podcasts

A PR Professional’s Guide to Podcasts

We all listen to podcasts for different reasons — maybe you’re a big fan of the host or the topic really interests you. Regardless of why your favorite podcast tops your annual Spotify Wrapped, know that there is likely a podcast out there for everyone, including your...